The introduction of mobile phone and Internet has demonstrated that how the Network can be used to create new mass market products and services that can change the way people think and transact. In times to come people will buy mobile phones or any end user terminal device not just to remain connected but to express them in a variety of ways. The services offered today have moved beyond their fundamental role of voice communications to a spectrum of non-core services, which in telecommunication parlance is called Value Added Services (VAS) i.e. voice mail, Mobile-commerce, Mobile TV, Mobile Internet , IVR etc.

Mobile Audio (Content Provision) Service is a service whereby an IVR platform is used for provision of audio feed of satellite TV/ FM Radio licensees of PEMRA and same can be provided to subscribers through network of MNO through an intermediary / content aggregator having an arrangement with STV / FM licensees. To use this service, subscribers would need to dial a short access code & they will instantly be connected to Mobile Network Operator Radio / News portal. They will have the option to choose live transmission of major TV News / FM Radio channels licensed by the Authority.  STV / FM Radio channels will be connected to MNO IVR servers through internet feed. This service can facilitate the subscribers who are on the move but cannot afford to miss out their favorite programs or news items.